Sommet Dame Covers Beauty
Sommet Dame understands that beauty is diverse and seeks to highlight the stunning aspects of all shapes, sizes, and colors by generating media that focuses on projecting the beauty of millennial-aged, professional women. From makeup, skincare, and haircare, Sommet Dame covers all angles of beauty.
Sommet Dame’s beauty content reaches across all skin palettes in order to properly represent the diverse demographic it caters to. In terms of makeup, Sommet Dame readers care about the image they project onto the world. Consequently, they value content that reflects and sculpts to their unique aesthetics and skin-tones. Sommet Dame responds by offering an array of informative content that directs readers to makeup brands that highlight rather than hide their natural shades.
An upwardly mobile and detail-oriented demographic, Sommet Dame readers want to be well-informed on the latest in skincare and beauty techniques. They remain engaged in the skincare market and ever-alert for new beauty tools that focus on maintaining a clear and clean face. Always on the move, the Sommet Dame reader seeks quick and easy access to skincare products. Over half (54%) of Sommet Dame readers prefer purchasing beauty products online. Sommet Dame molds its content to the woman on the move, releasing skincare-focused content that features changes, improvements, and launches of new products that are significant to the skincare game.
Natural beauty is an asset all Sommet Dame readers treasure. This includes all hair types. Sommet Dame readers spend $533 annually on haircare products that optimize their authentic selves and tresses. Voluminous and curly or straight and smooth, Sommet Dame readers believe all hair deserves the best in beauty maintenance. Sommet Dame thus delivers media that showcases products and brands that specialize in hair of all textures and colors.